by Vikki Baptiste | Sep 10, 2022 | Analytics, Content, Performance
Bounce rate is one of the most important analytics to keep an eye on, so you can gain valuable insights into how visitors are interacting with your website content. This information can help you make informed decisions to improve your website and attract even more...
by Vikki Baptiste | Aug 17, 2022 | Plugins
A new nonprofit foundation wanted to collect donations through their recently-launched website. Before discussing the options available to them from a site design perspective, they had gone to their bank, where they were advised to open a merchant account. The bank...
by Vikki Baptiste | Aug 15, 2022 | Content
Someone asked me recently “Is it ecommerce or e-commerce?” What a timely question! There can be more than one way to spell a word. Yes, I said it. Before you reel in horror, let me tell you I’m also a word nerd. Picky at best. Pedantic at worst. But...
by Vikki Baptiste | Aug 1, 2022 | How To
You own a website. You understand the importance of having an online presence to reach your customers, clients, supporters, and friends. Your website is an extension of your brand and it is essential that it is available and running smoothly. If you are experiencing...
by Vikki Baptiste | Jul 14, 2022 | SEO, Website basics
What is a sitemap? It’s a blueprint of your website that helps search engines understand how your site is structured, and how to find all the pages on it. Why do I need one on my website? A well-organized sitemap can improve the search engine optimization...