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Do I need a content strategist?

Posted by Vikki Baptiste

September 19, 2023

Creating and sharing helpful content is key to any small business’s success. But with so much content out there, how do you know you’re sharing the right stuff? How do you make it stand out and reach the people you want to reach? This is where a content strategist comes in.

Let’s look at what they do and how they can help your small business.

What is a content strategist?

A content strategist specializes in planning, creating, and managing content to reach specific business goals. They develop a content plan that matches your business goals and your target audience. Use their expertise to create a strategic content plan that brings people to your business, raises brand awareness, and turns lookers into buyers.

Key jobs of a content strategist

A content strategist will make sure your content appeals to current and potential customers. Here are some steps they take to do that:

Doing thorough research

One of the first steps is to research your target audience, your competitors, and what’s popular in your industry. By understanding what your audience needs, what makes them look for your products or services, and what they are looking for, you can create content aimed at their specific challenges and interests.

Developing a content strategy

Based on what the research in the previous step shows, a content strategist will come up with a complete plan with messaging that shows how your brand stands out from the rest. This plan will guide your content creation, making sure it’s consistent and matches your business goals and brand voice.

Creating a content calendar

They will then create a content calendar. This will have topics, deadlines, and channels for sharing content. This calendar helps keep a steady flow of content and helps track content you’ve created, and what’s still to be shared.

Working with other team members

A content strategist works with anyone else on your team. If you have writers, designers, or marketers, they will work together to make high-quality content. Your content strategist may also be all of those things and only talk with you. They provide guidance and make sure any content produced matches the content plan.

Optimizing content for search engines

To make sure the right people see the content, a content strategist makes sure search engines can find it and display it properly. This means researching keywords, creating and optimizing meta tags, and making sure the content is structured and formatted so search engines like it.

Analyzing and measuring content

You need to make sure everything is working well, so they will analyze and measure how the content is doing using tools like Google Analytics. This helps identify what content is doing well and whether your audience is really looking for what you think they are. This will help you make the right choices for future content.

Benefits of using a content strategist in your small business

All of these jobs sound like a lot of work! How can this help your business? There are several benefits to using the services of a content strategist to help your small business. Here are some key advantages:

Saves you time and resources

Making and managing content can take up a lot of time but it doesn’t have to take up your time. Give these tasks to a content strategist and free up your time to focus on other parts of your business.

Increases brand awareness

They can help make your brand an authority in your industry. They will develop a content plan that shows your brand as a reliable source of helpful information, bringing in more potential customers.

Drives organic traffic

A content strategist optimizes your content for search engines and makes sure it meets your target audience’s needs and answers their questions. This helps drive more traffic to your website, raising your online visibility, which brings you more business.

Improves engagement and conversions

Through strategic content creation, they can attract your audience and increase the chance of turning them into customers. By providing valuable and relevant content in the right place, you can build trust and credibility with your audience.

Provides a competitive edge

With the help of a content strategist, your small business can stay ahead of competitors by making compelling and impactful content that connects with your target audience. This can give you a big advantage in a crowded marketplace.

It’s noisy online today!

With countless businesses competing for attention, it’s crucial to have a solid content plan to stand out from the noise. By investing in content planning you can develop a plan that helps your business stand out as a clear signal amidst the noise.

Take your content marketing efforts to the next level and rise above your competition – look at what a content strategist can do for your small business.

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