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How can I manage my website if I’m not tech-savvy?

bakery owner frustrated with her computer

Posted by Vikki

March 4, 2024

Running a small business is no small feat, especially when technology isn’t your strong suit. Yet, having a robust online presence is undeniably crucial in this digital era. So, what’s a tech-wary entrepreneur to do? Don’t worry; there are straightforward solutions tailored just for you.

Start with a user-friendly platform

Choosing the right platform is the first step toward simplifying your website management. Platforms like WordPress and Shopify are designed for ease of use, offering:

  • Drag-and-drop builders that eliminate the need for coding, making it easy to customize layouts.
  • Pre-designed templates which offer professional-looking designs you can choose and customize for your brand.
  • Extensive support and tutorials that help you navigate through the platform’s features at your own pace.

These features ensure you can maintain and update your website without having to learn web development.

Leverage tools and plugins

clipart image of a computer screen with tools depictedTo further simplify your website management, use tools and plugins designed to automate or ease various tasks. This includes:

  • SEO plugins, like SEOPress or RankMath for WordPress, that guide you through making your content available to search engines.
  • Security plugins that offer peace of mind by protecting your site from malware and hacks.
  • Analytics plugins to make tracking your site’s performance and understanding your audience’s behavior simple.

These tools can significantly reduce the burden of manual maintenance and monitoring of your website.

Take advantage of professional support

While DIY solutions are great, some aspects of website management might require professional intervention. This doesn’t mean giving up control but rather knowing when to call in someone with more knowledge to:

  • Ensure your website’s security measures are up-to-date and robust.
  • Undertake major redesigns or functionality additions that surpass the basics.
  • Provide ongoing maintenance and support, freeing you to focus on your business.

Partnering with a professional service like 3 Bees Digital ensures that your website remains in top condition without requiring you to become a tech expert overnight.

Educate yourself at your own pace

clipart image of home learningLearning empowers you to take on more tasks! Dedicating time to understanding the basics of your website’s platform can help you understand the digital side of your business. Where should you focus?

  • Basic website maintenance: Learn how to update content, add new pages, and manage comments.
  • Content optimization: Understand the principles of SEO to enhance your site’s visibility.
  • Simple analytics: Get comfortable with analyzing basic performance metrics to inform your content strategy.

Many platforms offer free resources – tutorials, webinars, and blogs, for example – specifically designed for beginners.

Stay engaged with analytics

Analytics provide insights into your audience’s behavior, preferences, and engagement with your site. These insights help you understand what’s working and where you can make improvements. Starting with the basics, focus on:

  • Visitor traffic: Knowing how many people visit your site and when.
  • Engagement metrics: Understanding which pages hold your audience’s attention the longest.
  • Conversion rates: Identifying what percentage of visitors take a desired action, like making a purchase or signing up for a newsletter.

Tools like Google Analytics offer simplified dashboards that make these metrics accessible to everyone who wants to understand them.

Where do I go from here?

Managing a website without a technical background is entirely possible with the right tools, support, a willingness to learn, and, of course, time. Start with a user-friendly platform, use helpful plugins, don’t discount professional help when you need it, educate yourself gradually, and keep an eye on your site’s analytics.

If you’re looking for help with the technical side of your website, reach out to 3 Bees Digital. Our team is dedicated to empowering small business owners like you to thrive online, with technology as an asset, not a barrier.

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