by Vikki Baptiste | Aug 23, 2023 | Content, How To, SEO, Website basics
As a small business owner, you know your products or services inside and out. You’re passionate about the value your business provides. But does the content on your website actually convey that excitement, passion and expertise to visitors? Many small business...
by Vikki Baptiste | Jul 14, 2022 | SEO, Website basics
What is a sitemap? It’s a blueprint of your website that helps search engines understand how your site is structured, and how to find all the pages on it. Why do I need one on my website? A well-organized sitemap can improve the search engine optimization...
by Vikki Baptiste | Jul 16, 2020 | SEO
Finding keywords doesn’t have to be hard! You know you need keywords to help people find your website, but do you know how to come up with them? It’s not a complicated process, but be careful! You could find yourself bogged down in the art and science of it! The why...
by Vikki Baptiste | Jun 15, 2020 | SEO
We could get deep into keywords. REALLY deep. But I won’t do that here. We’ll take a super-quick look at what keywords are, why they matter, how to find yours, and how you can use them to your benefit. Keywords are the words that you would use to describe the main...