What is a GPT, and do I need one for my business?

row of cute robots working on laptops

Posted by Vikki

November 12, 2023

As a small business owner, it’s crucial to stay on top of the latest technological advancements, so you may have heard the buzz around GPTs or Generative Pre-trained Transformers.

This groundbreaking technology, just unveiled at the Open AI DevDays keynote on Monday, November 6, 2023, represents a cutting-edge development in artificial intelligence. Just two days later, it was made available for public use. GPT is not just another tech catchphrase; this is a revolutionary shift in technology for businesses.

Let’s look at what GPTs are and how they can revolutionize the way you do business.

What is a GPT?

Essentially, a GPT is an assistant that you can create – with no coding knowledge – to help in your business. Take the Puppy Hotline as an example. If you’re a pet shop, a dog behavioral specialist, or a veterinarian you could create a GPT like this to help dog owners with basic advice about their pup.

They can be customer-facing, or you can create personal GPTs to help you with tasks in your business. You can upload documents, such as manuals or training data, that the GPT can refer to, or you can ask them to use APIs if you want to get fancy! There are so many possibilities.

They don’t cost anything to create or maintain, except your time.

Why are GPTs important for your business?

  • Customer service: GPTs can interact with your customers, answering queries, and offering support. This means quicker response times and more satisfied customers.
  • Content creation: Struggling with blog posts or social media updates? A GPT can help draft content that’s engaging and on-brand, saving you hours of time.
  • Efficiency: From scheduling appointments to drafting emails, GPTs can automate many routine tasks, freeing you up to focus on growing your business.

Embracing the future

Integrating GPTs into your business isn’t just about keeping up with technology; it’s about staying ahead of the curve. By embracing these tools, you’re not only making your day-to-day operations more efficient but also positioning your business as forward-thinking and customer-centric.

GPTs are much more than a novelty; they’re a valuable asset for small businesses. Whether it’s through enhancing customer interactions, streamlining content creation, or improving operational efficiency, the possibilities are endless.

Why not sign into ChatGPT and try it for yourself? If you need help with your GPT, you know where to contact me!

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